Pricing looks way too expensive to me even for small to medium scale usage. And if my business cross the medium scale , then why wouldn't i really build it inhouse. Seem like a classic case of product looking for problem.
As a professional developer I would say that its not trivial, at least not cheap to develop. Theoretically all problems you know how to solve are trivial. Professionally you know that developing a solution that is flexible, reliable, supportable, extendible, user friendly and maintainable takes time, expertise and money to develop.
Providing a middleman with this kind of information is a little too much trust for me to think in terms of cents per action.
Spying-as-a-Service, haha!