Google is really good at what it does but I absolutely agree with PG that it's not enough. And another startup coming along doing almost the same thing a little better is no good either.

I rather believe, smaller and more niche search engines like zomato(for restaurants in india) etc would get better of google very soon. Like, imagine a search engine for online learning resources with filters like beginners/intermediate/advanced, books, courses, etc; that would be so much better than what google has to offer right now given it indexes a lot of quality resources.