I'm suspicious of the notion that throwing money at problems can solve them.
Either of those goals are good, but they're better done separately. See also: http://lesswrong.com/lw/6z/purchase_fuzzies_and_utilons_sepa....
The point of the article is that if you optimize for utilons, fuzzies and status points separately - e.g. by doing one thing for maximum utility, and then another for maximum fuzzies - you'll be more efficient in all of them than if you try to find one thing that maximizes all three at the same time.