Pros:
- End to end encrypted secret chats
- Awesome bots and the bot platform
- Open protocol so we can implement third party clients. So is available on any new platform (Ubuntu phone, FirefoxOS, Linux, Command line, web,...).
- Recent improvements like end-to-end encrypted audio calling (Not sure if Whatsapp calls are encrypted)
- Many small features that make me happy like we can lock the app with password, customize interface, etc.
Cons:
- Not many users (On the contrary I like it as there is not much noise)
- No video calling
- There are some reports doubting their encryption