I firmly believe alcohol marketing is a major contributor toward alcohol continuing to be one of the most destructive drugs in our society. It's glamorized in a a savvy and well-funded way that puts an incessant haze in our understanding of it as a a powerful, poisonous, and potentially debilitating substance.

You can find billboards that make bottles of liquor look like royal treasure passed down from the gods. It's ultimately poison in a bottle. This kind of glorification of it hurts people who don't have the ability to enjoy it without consequence (i.e. millions of people in the U.S.).