For example, I recently changed Alexa's awake word to be "computer" (one of 4 allowable options) and I say it with a commanding Picardesque voice. I enjoy doing that. But sometimes I wonder if the joy is coming from the TNG nostalgia or from a sense of power.
I have also wondered about the consequence of adding "please" to the awake word (that isn't an option yet). Given the complexity of the human mind it is not obvious. Perhaps it is human nature to desire exertion of authority. Better to have the authority gratuitously exerted on a piece of electronics than on the family pet.
edit: Picardesque may be obscure so I added a TNG reference.