I've noticed now that they also seem to push towards a subscription model for the EC2 images... I don't really like that. TurnKey always looked like something odd to me each time I saw it mentioned on HN: it's open source-y, but for the one stuff I might give it a try (cloud image/AMI) they want to introduce some fees somehow.
This has kept me from trying them and sticking to the Alestic/Canonical base images.
BTW, just googled your name and found out you're one of the founders but I won't rephrase the lines above, the message remains.
I have one question regarding your open-source model: how exactly does one build one of your AMIs? Your FAQ mentions http://code.turnkeylinux.org/ and http://github.com/turnkeylinux but how does everything go together ?
What is your equivalent of 'make lamp' or 'make drupal6'? (Just asking, didn't dig too much but also didn't see it very font-center).