>Etsy’s insistence on running its own servers rather than using cloud-based services and software offered by companies such as Google and Amazon—an emphasis that was known, under Dickerson, as “code as craft”
That reminds me of the silly StackOverflow "if you are a real <hacker/programmer/developer/whatever> you must setup your own servers". There are certain benefits of cloud or not, but this kind of thinking confuses me. Why stop there? Do they build their own Ethernet cables? Racks? Make their own distros, compilers, etc.? Build their own network -- after all, your network is critical in delivering pages to your users, why outsource this to XO and Cogent and so on?
Edit: Yes, I understand the pricing differences of cloud. So just say "it's cheaper to run our own stuff", don't pretend its due to some desire for "craft".
>food scraps were packed onto a Dutch cargo bike, which an “office ecologist” would pedal several miles to a Brooklyn farm
It's like they want to parody themselves?
>Senior Engineer..."I’m just allergic to capitalism"
But presumably not allergic to using capitalists money to hire people to bike your leftovers around town.