Apple's actions taken against evil/incompetent Google/Adobe is just a marketing ploy meant to distract critics from its real problems and to increase its loyal following ... it's been done before by others, successfully even.
In contrast Google is quite transparent in their marketing scheme ... they want world domination/monopoly of their cash-cows, and being the forward-looking people that they are, they are eliminating/preventing intermediaries from coming between them and their customers.
THE BIG QUESTION when it comes to us (outside developers or customers) is "WHAT's IN IT FOR ME?".
Who do you benefit most? In my case it's Google as they are more open and willing to crack old monopolies that also get in my way (as a dev).
Other talks about who is right, who provoked whom, or how awesome or right Jobs or Larry or Sergey are (or how they shoot thunderbolts up their arse) ... are simply irrelevant, and the fact that I have to read such stupid articles (unfortunately I feel compelled for some reason) ... keeps me from learning new things or from working.
And it's not like I can avoid it ... these kind of articles are taking over as they provoke passionate (and silly) discussions (yes, marketers know that).