Reddit is introducing User Profiles

I think this really shows how hard it can be to monetize. So far this proposition seems unanimously unpopular among reddit users, because it goes against the spirit of the site.

Reddit already has a stable source of income - Reddit Gold - that could easily cover hosting costs, but thanks to the acquisition by Conde Nast they now have way to many staffers and are trying way to hard to justify their supposed valuation.

I am really fond of reddit (even though the content quality has decreased dramatically in the past months already), and I hope they will be able to come up with a monetization strategy. Frankly I have no Ideas here, anyone ?

I apologized if this comes across as rambling, I am tired and a bit sad about this.