> that I don't see a future where they are unseated.

The way I see it, consumers (at least right now) are free not to buy into the hype and consume whatever it is that these companies produce. So if prices are too high or quality too low, a new company can enter in.

The real danger I see is the possibility that essentially all consumers will be forced to pay for this stuff through some regulatory capture, in a similar fashion to the state of the healthcare industry in the US.