Because when VR/IRL movement are the same, there's no need to fool the body's systems.
Aww. But I already had my scalpels out for DIY inner ear surgery. I just finished watching the YouTube howto and everything... :(
A lot of discomfort for relatively little (at least thus far) gain.
The target audience for VR is everyone.
1) Don't move your POV in VR.
2) Train your brain interpret movement in VR as world movement not body movement. If you can maintain a sense that you're not actually moving just because your eyes are showing a lot of stuff moving around you, then your vestibular system and vision system will be in accordance and you won't have any motion sickness.
Children who use VR from a young age will have an easier time of this, but adults can learn it too.
People with really bad cases of motion sickness have problems playing games on a flat screen let alone in VR. I don't think we'll be able to do anything for them in the near future.