Whew, I was glad to see they hadn't completely scrapped the iconic 4 rings.
Nice to see them making all their branding assets available like this though - right down to the icon sets etc. That would make third party apps or in car navigation systems etc. conform to the same look and feel.
On that note - I wonder how soon it will be before car manufacturers have 'app stores' for add ons to their internal systems. Wouldn't it be cool, for instance, to have a custom navigation app that you could install in your Tesla to supplement the factory installed one?
For example - this engineer's proof of concept for a touch screen interface in a car [0]. If he could brand it with the Audi graphic assets and pitch it to them, I am sure it will go a long way to them incorporating it in their future vehicles...