Looks like they slightly adjusted the look of those four rings. I can't see the difference to be honest. Either way I think calling this a rebrand is a massive stretch.

The global ugliness of cars is amazing. Especially with electric cars. Personally I think Audi does better than most with producing decent looking cars.

Ferarri, Lamborghini, Maserati, Aston Martin (plus Porsche which I'm not a fan of but most people are) have been churning out beautiful cars for nearly 100 years.

Admittedly when those folks try to produce SUVs and sedans they do look uglier. The 4 door Porsche looks a weird elongated version, similar to what happens to regular cars that get converted into limousines.

However the Tesla model S is a regular sedan, 4 doors, a boot, space for child seats and it looks good. I still don't see how it was so complex for car manufacturers just to make beautiful or at least regular looking electric cars.

The Prius and the Leaf (it's weird elongated nose) are still just too plain ugly - just why do these companies do it. The BMW i3 is so unashamably ugly, when at the same time they managed to build the i8 which does look nice.

I think the value is seeing how a large company formally approaches brand. With an interactive brand guideline and formal rules. Vs many startups which base their designs (often) more on emotion than research and standardization.

Also... I love the way Audi's look :(

Edit: not changing my comment, that part is the same. Just commenting... I wonder if someone downvoted me because they hate the way Audi's look or because they disagree with my devil's advocate position on brand guides. :)

I feel somewhat dumber having read that.