Of course you don't have to like it, so vote with your wallet. There is choice in the marketplace whether it be smartphones or inkjet printers.
And if you are not doing research before purchase, there are only two options: either the product/sum you are going to spend is not that important to you, or you are about to get a valuable lesson.
Any way, I'm not trying to campaign for Apple, Google or Gruber here - I am trying to point out that this is how the market works. If you would rather have it differently, join/start a political party.