Clearly there's absolutely no effort involved in being a journalist anymore.
You skipped a chapter on the history of the web. Formerly "reputable" outlets have transitioned to rubberstamping their brand on any blogger they think can help them preserve their business model, so while they might admittedly still be frontrunners in name recognition and still have credibility in narrower contexts, they have all but morphed into full-time clickbait farms.
If this isn't being done, it seems like something that could potentially be achieved with current tech, if not now, then in the near future.