Snapchat installs fell 16% in April; Instagram continues to pull further ahead
venturebeat.com
venturebeat.com
> 21.1 million, compared to 25.2 million
That's about 1/7th of its value (value, not revenue) every year.
Their story is that they'll have such a huge amount of user growth and that they'll figure out some way to monentize that huge amount of users, because that's the easy part, right?
If their growth stalls somewhere before profitability, they're toast. Imagine an auto parts manufacturer posting those sorts of numbers - sales down YoY and no profits. They'd be worth about as much as their office furniture could fetch on the open market.
Either you make enough to make a million bucks a month insignificant, or you just have little sense of scale.
[1] - https://www.quora.com/What-is-the-benchmark-for-cost-per-ins...
Correct me if I'm wrong, but the title is a bit misleading - these numbers are year-over-year, comparing April 2016 to April 2017. So it's not a loss of $1M in one month. It's more that this month last year, they had 4.1M more installs. Judging by the graph, it looks like they only dipped ~1M installs between March and April 2017.
That's not to say that this looks good, but it's not as disastrous as it seems.