maybe its like some other post in this thread said. maybe amazon isnt all that special in reality. but in our minds, it is.
shopping at amazon is seamless. even when you order something and then dont want it. i dont have to accept the package and then send it back, i just tell the postal person that i dont want it, they return it, amazon accepts that as a return and ships the money back without asking questions. not probing questions. they just dont ask. they do the thing i expect them to do without even bothering me with an email. it doesnt bother me at all. thats whats so good about it.
i get that thats first world problems. but hackernews IS about spoiled software engineers being spoiled.
amazon has this weird concierge service built in. it just works for me.