I think it's because it's cool to use the word "cyber" now in the news. It makes news outlets appear edgy and with it. Infact these cyber attacks are nothing new, and have been an ongoing problem for organizations like the NHS, the only difference being there is a remarkable uptick in the scale of the attack. The reason it stands out is because it's a cluster, instead of a slow, trickling problem for the NHS and other organizations.
> What's so special now?
The sophistication and worm capabilities. Were it not for the Shadowbrokers leak, small time malware authors had to use tired old strains of malware to spread. Now they can draw upon the vast arsenal of the Shadowbrokers leak and appear like state actors, which they are not.
If anything, the leaks were a blessing, because now we can mitigate against such attacks. NSA's mantra 'NOBUS' (No-one-but-us) does not apply here.