Don’t Build a Startup, Build a Business

> Remember, the focus of a business should be on delivering value and making money while doing so, unlike a usualstartup, whose sole purpose often seems to be burning money and thinking of ways to eventually turn a profit in the future.

Rewrite: offering a free service, then boiling the frog by slowly introducing more ad revenue schemes until eventually users are fed up and jump ship to the next iteration of the same service.

I wonder if the author checked previous discussions on exactly the same topic.

Similarly don't build a product, build a process.