Misleading medical claims aside, this looks like another Coolest Cooler, in which the creator is in over his head. His original goal was $21,500, and since going viral, he keeps adding more spots to the "Early Bird" backers. The creator has listed no other team members and has no production experience himself. If you read his bio carefully [0], he alludes to having production experience, but lists no names or links whatsoever except to his media company, which is literally a Youtube channel with ~50 subscribers. [1]. That his campaign had misleading medical claims seems to be a hint that he doesn't have medical experts or designers who have experience in this area.

[0] https://www.kickstarter.com/profile/1620645203/about

[1] https://www.youtube.com/channel/UCwIXCnpTwZQaRtzyNOyzkfA