How not to do a product launch (Apple iPhone 4)

I have tried ordering since 1AM PDT from both Apple.com and AT&T (the minute it was available for pre-order). I have been unsuccessful in both attempts for 12 hours now.

Not a very well planned product launch when you have a ton of customers wanting to pay you money for your product and those said customers are not able to do so.

Would you guys mind posting your "horror stories" here?

http://www.iphone4forum.net/forum/iphone-4-news-7/apple-taki...

I was able to order 1 of 3 iphones, just being able to get 1 order through took 1.5hours, now I just get errors. My dad and sister will not be happy :-(

The website working like crap is a lot better than standing in line while having these problems.

//protip: download the app store app and order there

They are both problematic. There are reports all over the net that the Apple store and AT&T stores are taking orders with pen and paper because the servers are down.

As for the app, I want to have the iPhone shipped to me. It looks like you can only reserve for in-store pickup with the Apple iPhone app.