Is it? I looked around for a similar product, and this one seems quite a bit cheaper than the ones that exist now:
https://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3...
If anything, the only thing backers should be worried about is if they wind up having to spend all their money on litigation defense and not being able to go produce the thing.
Its worth pointing out that Williams Sonoma is known for having weirdly high-priced goods. See this, which comes out every year: https://www.google.co.uk/amp/theconcourse.deadspin.com/the-2...
No, wrong country. I have been to John Lewis [1] many times; their duvets can be expensive too. The thing with the weighted blanket is you'll need one of these duvets as well - or other blankets - for much of the year. It's an extra.
It felt really scammy from the get go but it is an anxious and well off person so I haven't tried to knock down this idea (since worst case scenario the placebo does not work).
I have still shared this article, they will conclude whatever they want.