Apple's Startup Culture

businessweek.com

8 pointsdesigntofly2 comments

I thought the most interesting moment in that interview was when Jobs was asked about supporting Flash, he said they had to pick carefully which technologies to support because they didn't have the resources to just support everything.

This is from the CEO of the second largest company in the US by market cap that has something like $40B cash on hand. It seems that Apple internally still acts and feels like the small underdog, like a startup.

They still milk their engineers for everything they're worth - big or not. Bandwidth is still a finite resource. Your solution would be to hire more people, but hiring doesn't translate to quality of work and often time leads to the opposite. Growing teams isn't a simple thing to do.

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