Netflix doesn't care. They drag their feet on this kind of thing as much as they can. In the end, though, they do this so they can keep their licensing agreements with content creators.
That content is not broadcast with DVB, it's not distributed on BluRay.
To that point if they can prevent there being a way to rip the raw video bitstream from the handful of platforms they do support, then they can prevent their shows being pirated (at least in full quality.)
The licensing of other content was definitely the reason they locked down the geo streaming though 100%.