Why did Skype succeed and Joost fail?
cdixon.org
cdixon.org
People used tv to watch their favorite shows. Joost offered online video, but did not include their favorite shows.
Skype made something people want. Joost didn't.
Eventually all our TV-watching will be done online - it'll just by through a different service. Hulu seems to be well positioned, but only time will tell.
[1] http://blog.webreakstuff.com/2008/09/joost-on-the-browser/
The reason why Skype worked is because it took something that we all needed and wanted and made it fairly simple and attractive. The use of the IM metaphor was the right choice and it pretty successfully manage to stay in the background without interfering unless it was in use. It was an addendum to other tools. You could still use skype even when you weren't using it actively. It also was impossible for telcos of course to touch really touch it once they realized what was going to happen to them.
Joost on the other hand required you to stop everything you where doing in order to use it fully. It couldn't work in the background as the whole idea was "grouphug" tv. Second of all it didn't manage to get proper content.
In my mind the question should be. Why did Hulu succeed and Joost fail. And to that the answer is rather simple. Content.
But I do believe Hulu would have been much less successful if they had taken the application approach. They didn't and instead managed to slowly build up joost as it should have been one natural step at a time.
When compared against its main rival Hulu (as in this post http://www.readwriteweb.com/archives/10_reasons_why_joost_fa...) it becomes clear why Joost's user experience also encumbered its own success.
The success and failure or Skype and Joost isn't as cut and dry as the author would like to think. There were a lot of rights and wrongs for both companies and also some luck involved with Skype being successful.