I agree with your sentiment, in the same way that people are described as stupid in here: https://www.ssa.gov/history/ssn/misused.html

At the end of the day, UIs are unnatural interfaces. Skeumorphism only makes things worse. So UX design can only meet the user half way; intelligence must be employed to get the most out of an interface.

I see these videos as akin to using a TV remote instead of getting up to change the channel: people are lazy, so appeal to that laziness (along with the whole "here have some pro resources" thing as well) as a form of sales.

It's brilliant.