At the event, Musk said Tesla's roof would price competitively with normal roofs and could even cost less.
"It's looking quite promising that a solar roof will actually cost less than a normal roof before you even take the value of electricity into account," Musk said at the event. "So the basic proposition would be: Would you like a roof that looks better than a normal roof, lasts twice as long, costs less, and, by the way, generates electricity? It's like, why would you get anything else?"