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I get how this might happen, but that sounds like there are some fundamental problems at the place where you saw that, I mean if you think that "Windows Phone" for example is the same as "Windows" on your laptop then that I don't think it is Microsoft's fault.

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But what if "Windows Phone" was marketed as "The Operating System And Desktop Environment you love, now on your phone"? :)

I think that's pretty consistent with the One Windows marketing. Personally, I'd rather have a tool that works with some of the features I want, rather than none of the features I want, because they're taking 5 years to get to feature parity. But that's just me.

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