What does the author mean by this?

"For a company that has attracting pirates built into its DNA, it’s perhaps fitting that it tempted them with the same bait found on pirate sites. Certainly, the company’s history of a pragmatic attitude towards piracy means that few will be shouting ‘hypocrites’ at the streaming platform now."

What is this attitude to piracy that will prevent them from being called hypocrites? I do think that aiming to eliminate piracy while using it is hypocritical.

Unless they needed to use that pirated music to reduce pirated music overall, in which case they did well from a consequentialist standpoint.