I've only bought a couple things with bitcoin, never sold.
The current story for bitcoin is pretty sad, largely due to slow adoption and not much of a good story for consumers.
The good thing is that bitcoin doesn't have to compete directly with CC companies. There are cases that it solves that CC companies aren't interested in.
There's all this concern about price volatility and tx rate, but it's been used continuously in spite of price volatility, and saying no one wants to use bitcoin because there's too many outstanding bitcoin transactions just isn't a serious argument.
I care about bitcoin because it is an interesting piece of technology that enables things that weren't possible before. I'll hold bitcoin so long as they don't go to zero, none of the concerns listed about bitcoin that I have heard are serious arguments on why it might go to zero, so I'll hold.