Tesla’s gross margin on the Model 3 could be a game changer
electrek.co
electrek.co
Tesla is selling at retail directly to consumers, whereas most dealerships sell wholesale to dealerships. Of course their margins will be higher, but they have to eat the cost of their retail infrastructure that other manufacturers don't.
In that way, their higher margins aren't that much of a benefit because some of the cost is just getting shifted into SG&A. It was interesting because I had never heard it brought up but it made a lot of sense.