I want Apple to be successful because all of their competitors' products have annoying quirks and reliability issues. Ultimately, I'd love to see a company actually try to compete with Apple on quality but it doesn't seem likely to happen.

I want some companies to be successful but I won't be writing about them to death and speculate and pretend I know better, writing articles "teaching them" what they should focus on and etc.

Really? Do you think it's reasonable the amount of people that seems to devote themselves to this?