How many ISPs do you have to choose from? Personally, I have two: Comcast and AT&T. Comcast has been a nightmare recently, with almost weekly outages and frequent periods of severely degraded bandwidth. AT&T (even their supposed "Fiber" offering) requires a working copper twisted-pair RJ11 outlet where the gateway is to be installed, which I don't have and which would require an electrician and multiple holes in my walls to supply.
So I'm on Comcast. Reluctantly. Now what if Comcast decided to charge more for access to HN?
Where's your free market god now?