Go Ahead and Date Your Digital Assistant
bloomberg.com
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It would be fun to order your favorite fictional character around. Imagine having Riker as your Digital assistant and saying "Make it so, Number One" (or whatever your punny variant of that is) ... or any number of other fun characters to order around.
And of course a persona is more than the pure voice, but also writing and how they use their voice to say things.
EDIT: an article about Siri's voice actor: https://www.vox.com/2015/6/23/8831131/siri-voiceover-susan-b...
> "I recorded four hours a day, five days a week for the month of July," […]
> The goal is to try to include every possible sound (usually drawn from a syllable-long building block) so they can be assembled in every possible combination for every possible word. To record these, voice actors are forced to recite gibberish-like sentences that include all of the English language's different sounds […] including absurd phrases like "oil your mills jewel weed today."
- Cortana
- Alexa
- Siri
- Google Assistant
With the majority of the major players giving their intelligent assistants names that are most likely going to be associated with a woman, is it any surprise?
The real question is -- why are A.I. assistants conflated with women? I think you know the answer. In any case, this trend in "digital assistants" being named after women is no surprise, but disturbing nonetheless.
Whats the answer?
The creators prefer a woman's voice? Sexism? Variance?
While P.A.s are stereotypically female in culture (e.g. Most often in films, novels, TV shows). 'High-value' assistants in several cultural contexts are usually portrayed as male: maitre d's, butlers, concierges.
Wired:why are voice interfaces female
https://www.wired.com/2015/10/why-siri-cortana-voice-interfa...
The first is Does social desirability bias favor humans? Explicit–implicit evaluations of synthesized speech support a new HCI model of impression management[0]. This study found that both men and women interpret female voices as warmer.
The second is Are Computers Gender-Neutral? Gender Stereotypic Responses to Computers[1]. This study found that male voices are preferred when discussing computers and female voices are preferred when discussing relationships.
[0] http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.669...
[1] http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.536...
Rather than "Why are assistants conflated with women?" a more interesting question is "Why do assistants tend to be women?" (If my experience is average.)
I don't really know the answer, but I hope it's not a controversial question, since I'm genuinely curious about the forces involved.
I don't think any of those observations are very controversial.
The continuing problem is this hasn't changed much at all in the last half century. For example, you will not find one unattractive receptionist at any VC office on Sand Hill Rd.
It's not, really: displays of health, wealth, leisure are pretty much common. Youth and fertility for women. Status and wealth for men. Body symmetry.
My layperson's understanding is that some of the specifics can be contextual to a particular time and culture, but the principles are universal, and so are a good number of the specifics.
Lots of reasons, but a major one is that until relatively recently that's one of the jobs they were permitted to have: http://scholarship.law.cornell.edu/cgi/viewcontent.cgi?artic.... In the legal world, for example, law firms openly rejected top applicants solely because they were women well into the 1970s.
People tend to think of that time as ancient history, but it's not. C and UNIX were developed in the late 1960s and are still the bedrock of the Internet. Why should we expect social phenomena would move faster than computing technologies?
That is, he's progressive enough to hire non-whites, but still doesn't think men can be secretaries. (In fairness, they probably wouldn't have wanted the role anyway.)
On a serious note - a female voice is extremely pleasing. Male voice puts you instantly into play social status games mode.
> Male voice puts you instantly into
> play social status games mode
I suspect that's just one facet of adult males representing a lot more danger than adult females.I can see some parallels between that question and print vs hand writing[0]. Print is genderless, but not by design. A computer can produce more sounds more precisely than a human, could we invent a way of converting text to sound that could take advantage of that in some way?
[0] https://www.ncbi.nlm.nih.gov/pubmed/8961315 https://dabamirror.sci-hub.cc/ba3402de799822a492cbb9f42a2fe3... 78% accuracy in sexing hand writing from a single word.
Btw male here, but seriously, it's 2017, can we get a little customisability in this area?
Apologies for the ignorance, but what was he in the comics?
The perfect qualities for an assistant role.
Unless you somehow think that's sexist, that's your real answer.
Because men and women both respond better to women. This is true of interactions with people, it's true of disembodied voices that they know are backed by computer programs, it's true of images on magazine covers, it's true, well, basically everywhere.