In 2016, China landed a robotic rover on the moon. The NY Times had fairly extensive coverage. For a solid month, the main article was in the top ten of forwarded articles, assuring that all nytimes.com readers would repeatedly see it in a prominent sidebar. This is unusual behavior. NY Times readers are interested, but easily jaded by space travel. And nothing lasts forever a month.

Finally, I complained to the nytimes.com ombudsman. Gone in a day! Someone there must have agreed with me. Click farm behavior.