And carefully check grammar and spelling on your site. If you can't get that right on your homepage, I'm not going to trust that you're going to get the details right in the rest of your business. Some examples:
- Each comma in a sentence should be followed by a space.
- Each sentence should end with a period.
- U.S. prices always have two-digit decimals. $19.90, not $19.9.
- Use a comma to separate thousands. 30,000, not 30000. (No space after commas used to separate thousands.)
These might seem nitpicky, but they make a big difference in establishing initial trust.