It's dangerously easy to say "oh yea, makes sense, natural selection happens by mating so if mates choose club wings, I get it. Obvious." But Prum's trying to go a step further, and test just how far out of balance and arbitrary the mate selection part can be from the direct do-not-die part of evolutionary fitness.
He proposes that we can differentiate between these two by considering that the club wings aren't actually indicators of higher direct fitness, because they hurt the ability to fly, even among females that have no need for such shenanagins. I'm not sure I totally agree with or grasp that, but at least it's an attempt to further understand and test the idea.
I'm frankly surprised by comments accusing a well established evolutionary biologist of severely misunderstanding natural selection. The author has spent his career, among other things, investigating mechanisms of evolution, and identifying and performing tests to assess their relative importance to a particular species (here's an example: http://prumlab.yale.edu/sites/default/files/prum_1997_phylog...).
You might consider whether your objections are addressed in his work not aimed at the lay population, and that your criticism really just amounts to "He wrote this at not exactly the right level of sophistication for me." Maybe that's true, but it's a pretty boring claim.