We're not talking about another optimization (small object / locality) as his issue was caused by libstdc++ alloc pools which would not need to exist in the first place if system malloc was better. So libstdc++ reinvents end up reinventing the wheel poorly.
As the author mentioned, when he disabled the optimization behavior GLIBCPP_FORCE_NEW he ended up burning more CPU via system (glibc) malloc(). Once he added jemalloc on top of GLIBCPP_FORCE_NEW, this pretty much evened out with previous behavior runtime performance.
The conclusion towards the end of article: > The right answer to "malloc is slow" is to make it faster.
That's one year after the ancient, bitrotted, unofficial copy of the libstdc++ documentation that the blog post links to, but still ancient history.