I mean Facebook started out as a cookie cutter app. Heck, it was a basic CRUD app. Look at where it is today.
Outside of such unicorns there are also many examples of reasonably successful products that can be categorized as cookie-cutter. Basecamp. Trello. Snapchat. These apps don't do anything groundbreaking or operate on the bleeding edge of technology. But they are well-known and profitable.
I mean, it's great you're working on the latest computer vision algo to make the billboards in Minority Report a reality. I just spent the day wrestling with Google's client API registration and authentication nonsense so I could get per-page bounce rates.
That's why I own copies of Knuth, and Sedgewick, and Cormen, Leiserson, Rivest, and Stein.
Now, the ability to understand and make intelligent use of those resources is something that requires education (formal or self). But oddly no one (that I've heard of) ever tests for that ability in job interviews.