What's Tesla's real endgame?
There are literally dozens of car companies, who are figuring out how to make electrics. The Tesla value is largely in the brand.
There are literally dozens of car companies, who are figuring out how to make electrics. The Tesla value is largely in the brand.
Batteries. If no one buys Tesla cars but all the car makers buy Tesla batteries, Tesla still wins. Gigafactory 1 at full production will be making about as many batteries as the entire planet produced in 2016. They're already working on Gigafactory 2. This is why they released all their patents - Tesla wins if electric cars win in general. Doesn't need to be Tesla cars.
(Disclaimer: I own a moderate amount of TSLA, specifically because I think investors missed this point)
Brain: The same thing we do every night, Pinky - try to take over the world!
- Pinky & The Brain
To be the catalyst for change, at least as an outsider looking in. Showing electric cars can be mainstream, and set the blueprint for others to follow (which they are, which is why Elon did this https://www.tesla.com/blog/all-our-patent-are-belong-you). Making lots of cash, adding shareholder value, etc, are all added bonuses, but not the objective. Good on them.