Game Theory and the Startup Valuation Game

Answer can be found at this URL: http://onstartups.com/tabid/3339/bid/198/Game-Theory-and-Sof...

While I'm not sure that I buy the author's advice, I have been thinking about ways in which founders can think outside the box in attracting funding and signaling as part of negotiating a funding round - if they want to go the VC route.

Obviously a huge part of getting the highest valuation and the best terms out of a VC round rest on how the founders can directly sell investors on the prospects for their business by talking about the technology, market, financials/projections, etc...

But negotiating a funding round is still just that - a negotiation. Professional investors are well-aware of this and are strategic negotiators. From the founder side, I see much less of the type of strategic negotiation thinking than I do on the investor side.

Curious if other agree or disagree.