VR as I see it now isn't any where close to being the big wave that people are anticipating it to be. I think we still need a bunch more computing power and time before it has any chance of disrupting anything.
Even then I doubt Apple will get into VR. Apple is very elitist when it comes to adopting industry standardds. That hasn't stopped it from getting a good foothold in the personal computing market. But it did pretty much kill Apple's chance at making money in the hardcore gaming sector. Which I think will happen again with VR.
VR does have great potential, but not as it is right now. IBM and Xerox have put in a lot of money then in a lot of things. And Google is throwing money at several things too. But seldom do the big wave things pan out as expected when we want them to.