I've been writing Haskell for nearly 10 years and am coming up on 4 years writing it full time. (You could say I know the language pretty well...)
I think it's just a pretty good general purpose language, for the most part? I know that's not very exciting of an answer, but I do consulting for people and I've seen Haskell for everything our clients do, from web development (a lot of web development), compiler development, distributed OLAP style analytic processing on large data volumes, custom languages/DSLs, machine learning, hardware/FPGA design work, desktop software (flight tracking/schedule software, used by on-ground airport personnel, with some incredibly beautiful code), cryptocurrency and cryptography etc etc. There are the occasional research-y things, and we've also just done things like that for random institutions or companies (e.g. prototyping RINA-style non-TCP network designs.)
I wouldn't say any of these were a particular "sweet spot". Though some things like compiler development or web development are pretty pleasurable. The language and libraries make those pretty good. Web development is one of the more popular things now especially. Everyone has to have their thing in a browser now, and there's a fair amount of library code for this stuff now. Definitely one of the stronger things.
You do get the occasional problem that just has this perfectly elegant solution at the core and that's always an awesome bonus. One of my favorites was the aforementioned flight software. It had this very strict set of bureaucratic guidelines but all the core logic ended up having a very nice, pure formulation that ended up being about 8 functions used in a single function-composition pipeline. (We use this sometimes as an example in our training of real solutions for real problems.) A lot of software is much more boring and traditional.
Mostly, it works well and stays out of my way, and lets me solve problems for good. And I really like the language in general compared to most other languages; it hits a very unique sweet spot that most others don't try to touch.
I do admit the sort of high level, abstract shenanigans are fun and interesting too, but I think of it more as a fun side thing. Just this week I literally wrote the documentation for a data type, describing it as an "Arbitrary-rank Hypercuboid, parameterized over its dimension." Luckily I do not think you will ever have to use that code in reality, so you can breath easy. :)
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EDIT: and to be fair, there are definitely some problems. Vis-a-vis my joke, we could all collectively use better "soft" documentation. I think some problems like "operator overload extravaganza" are overblown due to unfamiliarity. Most real codebases aren't operator soup; but bigger problems are things like "When to use the right abstraction" are real problems we have hard times explaining.
I don't think performance is much harder than most other languages, but we definitely don't have tools that are as nice in some ways, nor tools that are as diverse. The compiler is also slow compared to e.g. OCaml. Some parts of the ecosystem are a lot worse than others; e.g. easy-to-use native GUI bindings are still a bit open. Windows is a bit less nice to use than Unixen.
There's a big gap between training in-person vs online/self taught content too, IME.