Free web applications and free FLOSS have lead to people not valuing software you are right. If there is much good software and services available for free, why should I pay?
As a developer I have bought many pieces of software to make my work easier: Git Tower, Kaleidoscope, PaintCode, Dash, Reveal, Charles, Acorn, Paw, are what come to mind right now. I perceive all of these tools' value to be high.