Snapchat Keeps Unique Daily Audience Against Instagram Challenge

Good to hear for Snapchat, but they're going to have to do something major to change they're feature-as-an-app social network into something more substantial if they want to be able to stay alive in the long run. They're being hit by al sides from Facebook-owned companies to Apple's iMessage.

I recall Snap,inc. purchasing Vurb, but I don't believe we've really seen the app integrated to its full ability. The only change, from what I can see, is being able to search anything that was posted publicly. If they move quickly to really integrate the features from Vurb into Snapchat, Snapchat may be able to truly differentiate itself from Facebook, Instagram, WhatsApp and Messenger.