I'm used to being randomly selected for an additional search every time in the UK premiere flight. My colleague (another British Muslim) was also selected which we found quite amusing.
On the other side it wasn't bad, just answered truthfully, only snag was my colleague who accidentally had both a 10 year business visa and an ESTA at the same time who then had to go down to immigration to have it removed.
After immigration I was asked to speak to a customs officer and that was it, I continued on my journey.
Little more painful but not overly.
Personally I think this guide is a little extreme and I'm sure in the worst case it probably does apply.