Startups and tech companies should pick a few midwestern or NE cities and open offices there.
Imagine if Cleveland Ohio was a tech hub and "cool" by any vague stretch that a western city is, housing there is practically free by west coast standards.
https://www.zillow.com/homes/cleveland-ohio_rb/
Even cities like Albany or Rochester NY are dirt cheap compared to any city in a western state.
https://www.zillow.com/albany-ny/
But instead everyone piles into San Francisco, bay area, Seattle, Portland, LA, and overpays by small fortunes.