"We are not Facebook's customer. We are their product."
I have stated that fact so many times to so many people, and yet most people don't care. They continue to use Facebook.
It's almost as if people are addicted to Facebook.
I have stated that fact so many times to so many people, and yet most people don't care. They continue to use Facebook.
It's almost as if people are addicted to Facebook.
I view Facebook on one level from your perspective. They sell to an advertiser eyeballs of potential customers. It's user performs the immaterial labour required to create content which drives eyeballs to the site and sort the customers into demographic groups.
But there really is a much more complicated Web of transactions taking place on Facebook. Exchanges which can convert the labour performed on a user's part into a social profit.
Telling people Facebook is bad for them, telling them why it is bad for them, isn't enough. We have to show them indisputable evidence of social media having an extreme negative impact on their lives.
We have to pull them away long enough for their brains to stop craving the dopamine release they associate with browsing their feeds and narcissistically posting several times a day.
Most importantly, we have to care and understand what they are going through. Being angry at them or thinking they are stupid for not knowing better is alienating and divisive behavior. They will rush to Facebook to alleviate their negative emotional response to what you are telling them. Even if they think that you're right.
I'm the product to advertisers, but also to my friends.
Similarly I am the customer to the products that are my friends.
You're keeping your friends there, they're keeping you there, and now the group of you brings in the bigger fish.