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While the existence of net neutrality-breaking ISPs could have caused any of these companies to fail in their infancy, their current position in the market allows them to largely benefit from this environment.

They may have added costs, but to them, that may be worth it if it artificially filters out possible future competition.

It's easy money for them - they pay the big ISPs to secure their monopolies for them. No upstart can ever threaten to compete again.

because they stand to benefit as much from the end of net neutrality as the ISP's do.

They can pay. The little guys can't.

It seems to me that reaction to this has been tame so far. I believe EFF and phone calls alone aren't going to do anything. You basically need awareness on the level of blackouts.